I've been writing and illustrating instruction manuals for 30 years. I use plain language (as little as possible), and clear, logical illustrations to make sure that the person putting your product together does it right the first time.

Experienced with multi-lingual manuals, I have excellent resources available to provide translations in nearly any language. That said, the closer to "wordless", the better. I have always admired the German toymaker Playmobil for their excellent and wordless (and therefore universal) manuals.

If you have your own staff and your manuals still suck, don't blame them—call me instead. I am available to provide consultation and detailed constructive critiques of those manuals so your own people can make them better.

Tight deadlines are usually not a problem... I like working fast, so if you landed here because you're desperate, go ahead and take a shot!

Thanks for your interest. Please phone or email me anytime.

Tom Kinter


BAD MANUALS... GOOD MANUALS...
...irritate your customers, create resentment, and discourage
future and repeat sales.
...make a great impression and ensure repeat sales as well as
word-of-mouth recommendations. The best kind!
...send the message that you don't have any regard
for your customers or their time. Deadly!
...enhance the professional image of your company and both convey respect for your customers and confidence in your product.
...create customer service hassles and cost you hours
of needless phone support or even returns.
...catch & prevent problems before they occur and reduce
after-market service & restocking costs.
...can cause safety problems through poor presentation and by infuriating customers to the point that they don't pay attention to warnings and cautions. ...enhance your brand, add to your credibility, and encourage customers to believe what you are telling them, including proper and improper usage of your products.

 

 

 

Case Study:

Emergency job!: Landed on their dock: this client needed the manual turned around in 2 days to meet shipping deadline; sent detailed photos...

...and the client had the manual below as a PDF on time to print out to meet the shipping date.